Romans Limousine’s new site increases customers and expands its market

The Business Challenge:

Create a completely new web site that visitors can easily find in Nashville and adjacent geographies and generate new prospects for Romans

Client Profile:

Specializing in large, luxury vehicles such as Hummers and Excursions, Romans Limousine provides limousine services to people in Nashville, Middle TN, and other portions of TN, KY, AL and GA.

The Answer:

With its partner NoSpin Marketing, XMi Technology developed a new web site from scratch (an affiliated company Luxury Transport previously had an inadequate site)--one that appeals to a variety of audiences depending on the time of the year. Interested prospects can submit an online request for quote and get a quick response by email or phone. The site was search engine optimized—and NoSpin Marketing identified several hundred keywords and developed ads to generate high quality pay-per-click traffic on all top search engines. In addition, XMi Technology designed the new Romans company logo.

The Results:

Says Steven Ezell, owner of Romans Limousine, “Romans has been a very successful limousine business for 10 years with no web site. But I knew that a lot of competitors were getting business on the Internet, and most of them have lousy sites. I sort of thought that it would be possible to take our business to the next level using a really good web site and marketing it so that potential customers could find our limousine business. But I had no idea how to get that done and wasn't sure that it would be worth the investment.”

“We hired NoSpin Marketing as much for Tom's marketing expertise – as his web site development skills. In less than a month, NoSpin with XMi Technology developed an excellent new site from scratch. We started in the prom season (our peak time) in early 2004, and the results were impressive in terms of the traffic we got and the additional new business being generated from our new site at www.romanslimousine.com. We’ve also managed to generate more business during non-peak time and have used the site to expand our target beyond just Nashville. The web site with search engine marketing makes the Romans phone ring—and contacts come in by email—everyday. Tom is all about getting results for my business, and I can't endorse him strongly enough as a superb online marketer and web site pro. The investment we've made has already been well worth it…many times over.”