Web Site Planning—
What is the business purpose(s) of your web site? What content and functionality
do you need? How should the navigation be organized? Using tools that incorporate
more than 200 criteria, we will plan every last detail for the I-Commerce
or E-Commerce site that your business needs.
Web Site Design & Construction—
XMi Technology will provide the creative branding, design, and coding know-how
to build an attractive, reliable business web site that prospects want to
visit—and then visit again. We can also develop new company logos as
part of the design process. View samples of
Information Commerce web sites and E-Commerce web sites that help generate
real business results.
Web Site Content—
What messages and information do you need to convey on your homepage and
throughout your web site? How does your content mesh with your other marketing
messages? NoSpin
Marketing will develop the marketing messages and web site content that
helps attract visitors and sales—and can be leveraged into your other
offline marketing initiatives.
Web Site Applications Integration—
Do you need to add key functionality to your existing (or new) web site or
integrate your site with current back-end systems? XMi Technology provides:
System Integration-External integrating your web site with
one or more third party applications:
- Chat engines
- Blogs
- Search engines
- Traffic monitoring tools
- Contact databases
- Member/subscription applications
- E-commerce storefronts
System Integration-Internal integrating the web site with
one or more existing customer applications and back end systems.
- Legacy systems
- Workflow systems
Search Engine Marketing—
A good way to drive additional traffic to your web site is to make sure that
business people who use the top search engines can easily find your business,
products, and services. "SEM" (or Search Engine Marketing) services
include:
- "Key Word" Analysis. Identify those key words/phrases
that are most frequently used by individuals who use search engines to find
your type(s) of business, products, and services. Incorporate those key
words into your web site content and title tags.
- Search Engine Registrations. Register your web site URLs with
the top search engines and develop descriptions (using key words) to ensure
that the pages are indexed by the top search engines.
- Pay per Click (or keyword auction bidding). Recommend and
implement key words/descriptions and "bids" to purchase key words
on such sites as Google and YahooSearch (formerly Overture). Also, recommend
and implement other SEO strategies to improve your site's ranking on top
search engines.
Web Site Marketing—
In addition to Search Engine Marketing, No
Spin Marketing also offers ongoing services to keep your content fresh
and accurate; promote your web site (e.g. via email newsletters, online
distribution arrangements, etc); and coordinate with your other online and
offline marketing initiatives.
Webmaster Maintenance—
Business web sites must be dynamic to be effective. On a regular basis, XMi
Technology web experts will monitor and update your site as your content changes—as
well as ensure that all components are working properly. Maintenance services
include:
- Monitoring web site's HTML, load time, browser compatibility,
and validating links
- Revising, editing, or changing existing web pages to keep
your web site up-to-date
- Adding additional pages or functionality.
Web Hosting—
XMi Technology provide cost competitive, secure hosting and ongoing monitoring
to ensure that your web site will be working 99.9%+ of the time. Our services
also include email management, and you’ll have plenty of storage space
for your site and emails.
XMi
Technology
618 Church Street, Suite 220
Nashville, TN, 37219
Phone: 615-373-9499 Fax: 615-373-3868
www.xmitechnology.com