ZHealth Publishing adds new e-commerce capabilities to include online subscriptions

The Business Challenge:

Develop a new ZHealth Publishing web site that has significantly enhanced back- end e-commerce capabilities for handling the growing Dr Z Forum Question & Answer database, managing online pay subscriptions, and selling other products and services online.

Client Profile:

Based in Nashville, TN, ZHealth Publishing specializes in interventional radiology and cardiology coding publications, seminars, online coding resources, and coding consulting services. The company has made the Music City Future 50 list (of top growth firms in Middle TN) for 3 years in a row.

The Answer:

XMi Technology partnered with NoSpin Marketing and another IT development company to re-design the site and develop more automated processes to handle the incoming Dr Z Forum coding questions and answers, present more coding information online, and

The Results:

In 2003 XMi Technology and NoSpin Marketing, developed the initial ZHealth information commerce/e-commerce web site for creating ZHealth prospects and direct online sales for ZHealth’s publications and conference registrations. Coupled with aggressive search engine and email marketing, the original site grew to generate over 7000 visits a month and 150-200 “ZHealth Online” prospects a month (who signed up with for it free ZHealth Online coding membership which enabled members to ask coding questions online, access answers, receive biweekly email newsletters, etc). Over a two year period, ZHealth online sales of publications and conference registrations grew dramatically. Online “free” memberships increased to over 2500 members, and ZHealth decided that in order to defray increasing online costs and provide more coding resources to “members” that it would move to a pay subscription model. Already the new ZHealth Publishing site (July 2005) is generating substantial “pay” members—as a new revenue source—as well as sales of books and conference registrations.

Says Dr. David Zielske, President & CEO of ZHealth Publishing, “Both XMi Technology and NoSpin Marketing did great job planning and constructing our e-commerce site. We weren’t sure exactly what we wanted when the process started, but they gave us a lot of marketing and design guidance all along the way and produced an outstanding web site. It is the centerpiece of ZHealth Publishing’s ongoing marketing efforts to sell our medical coding publications, conference registrations, our ZHealth Online subscriptions, and related services, and we continue to work with both companies to enhance our web site and market our products and services.”

XMi Technology  
618 Church Street, Suite 220
Nashville, TN, 37219
Phone: 615-373-9499   Fax: 615-373-3868
www.xmitechnology.com