META Associates’ new web site generates new hospital/healthcare construction prospects

The Business Challenge

Update and improve the company’s overall marketing messages and materials; create an ongoing, effective online sales tool that also generates new prospects and job applicants.

Client Profile

Headquartered in Louisville, KY, META Associates offers a wide array of program management services to help hospitals and healthcare facilities better manage the scope and costs of their construction projects.

The Answer

XMi Technology and NoSpin Marketing developed a totally new web site, including all new content and design—adding “compelling content” (Healthcare Construction Checklist, etc.) and various online forms to collect information from prospects who want to access this information online. The site was also search engine optimized, and NoSpin Marketing developed extensive search engine pay-per-click campaigns on Google and YahooSearch (formerly Overture).

The Results

Says Dan Olphie, Principal, “META Associates used to have a dated and ineffective web site that got virtually no traffic. In early 2005 we decided that we wanted to make a quantum leap and hired Tom Ranseen of NoSpin Marketing and XMi Technology because of both their marketing and overall web site development expertise. We had a lot of print ‘stuff’ describing our services but none really up-to-date and none suitable for the Web. Tom not only developed a thorough plan for the new META site but also came up with the company’s new positioning and much of the new content that much better describes and illustrates our services and benefits—and we are now using that information in print as well. NoSpin Marketing quickly understood what we are all about and then translated that to our new site.”

“We wanted a professional looking site and a site that would be a strong sales tool for everyone in the company. We also wanted a site that would generate new prospects and help in recruiting new staff for META. From a handful of visitors a day to our old site, we are now getting 200-300 per day from the search engine marketing work by NoSpin Marketing. But more importantly, we are generating more than new 5 contacts per day (sales and job prospects), and we’ve even had initial meetings with some of those—people who we’d never be talking to without the new site. Our sales cycle can be a year or longer, and so it’s too early to gauge sales results. But we fully expect to generate new clients and revenues from web site leads. In fact, the site itself may very well be a catalyst to get us to think about our business much more differently, especially in the international market. We’ll see.”

“I seriously doubt that many ‘web design’ firms have the depth of business and marketing expertise that NoSpin Marketing does. With XMi Technology they developed a heck of a new web site for us, and we could not be more pleased, and we’ve asked both companies to continue to work on our online marketing and web site updates into the future.”

XMi Technology  
618 Church Street, Suite 220
Nashville, TN, 37219
Phone: 615-373-9499   Fax: 615-373-3868
www.xmitechnology.com